Introduction
We are deeply committed to safeguarding the privacy and personal data of our customers, partners, and visitors. Our Data Protection and Privacy Policy is designed to comply with the highest standards of data protection regulations and practices. By utilizing our services, you agree to the collection, use, and disclosure of your personal information as described in this policy.
Data Controller
The data controller responsible for the processing of your personal data is:
H.M.Borges Sucrs, Lda.
Rua 31 de Janeiro nº 83, Funchal, Madeira, Portugal
+351 291 223 247
Principles of Data Protection
We adhere to the following principles to protect your data:
Lawfulness, Fairness, and Transparency: We process personal data lawfully, fairly, and in a transparent manner.
Purpose Limitation: We collect personal data for specified, explicit, and legitimate purposes and do not process it further in ways incompatible with those purposes.
Data Minimization: We ensure that personal data is adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
Accuracy: We take all reasonable steps to ensure that personal data is accurate and, where necessary, kept up to date.
Storage Limitation: We keep personal data in a form that permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed.
Integrity and Confidentiality: We process personal data in a manner that ensures its appropriate security, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organizational measures.
Information We Collect
Personal Data
We may collect, store, and use the following types of personal data:
Identity Data: Name, title, date of birth, gender.
Contact Data: Email address, telephone number.
Financial Data: Bank account and payment card details.
Transaction Data: Details about payments to and from you, and other details of products and services you have purchased from us.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data: Purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
Non-Personal Data
We may collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.
How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
To process and deliver your order, including managing payments, fees, and charges.
To manage our relationship with you, which will include notifying you about changes to our terms or privacy policy, asking you to leave a review or take a survey.
To enable you to partake in a prize draw, competition, or complete a survey.
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
To make suggestions and recommendations to you about goods or services that may be of interest to you.
Legal Basis for Processing
We rely on the following legal bases to process your personal data:
Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
Contract: Where the processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
Legal Obligation: Where the processing is necessary for compliance with a legal obligation to which we are subject.
Legitimate Interests: Where the processing is necessary for our legitimate interests or those of a third party, provided your interests and fundamental rights do not override those interests.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us.
Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
Rua 31 de Janeiro nº 83, Funchal, Madeira, Portugal
+351 291 223 247
Changes to This Policy
We may update this policy from time to time in response to changing legal, technical, or business developments. We will take appropriate measures to inform you, consistent with the significance of the changes we make.
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